Tourism Revived in Kashmir as Snowfall Attracts Tourists to Gulmarg and Sonamarg

The recent snowfall in Kashmir has brought a sense of relief and joy to both tourists and the tourism industry, particularly in popular destinations like Gulmarg and Sonamarg. The absence of significant snowfall in the past couple of months had impacted the tourism sector, leading to cancellations and a decline in tourist interest. However, the recent snowfall has revitalized the region, attracting tourists and bringing renewed enthusiasm among local businesses.

Tourists visiting the picturesque landscapes of Gulmarg and Sonamarg have been treated to the beauty of snow-covered surroundings. The snowfall has not only delighted visitors but has also provided a much-needed boost to the tourism players in the area. After a period of dry weather and decreased tourist footfall, the snowfall has reignited the charm of these destinations, making them even more appealing to travelers.

The tourism industry, which heavily relies on favorable weather conditions, was grappling with challenges due to the absence of substantial snowfall. Tour operators faced a decline in queries, and many potential tourists chose to cancel their bookings. However, the recent snowfall has reversed this trend, attracting hundreds of tourists, including families and children, to enjoy the winter wonderland of Gulmarg and Sonamarg.

Tourists, thrilled by the unexpected snowfall, have shared their joy and excitement. A tourist couple from Kolkata, Aninda and Deotima, expressed their happiness at witnessing the snowfall, stating that Kashmir truly looks like a paradise after such weather. Others, like Mohammad Imran from Nagpur and Aryan from Bangalore, echoed similar sentiments, describing the experience as heavenly and expressing their delight at the transformation brought about by the snow.

The impact of the snowfall goes beyond the tourists’ enjoyment, reaching the local tourism players and businesses. Stakeholders in the tourism sector, who were affected by the prolonged dry spell, are now expressing gratitude for the snow, recognizing its significance for tourism and sustenance. Local service providers in Gulmarg, such as Parvaiz Ahmad, emphasized the positive effect of snow on both tourism and the livelihoods of those involved in the industry.

Abdul Rashid, another stakeholder, highlighted the challenges faced by private service providers during the dry spell but considered the snowfall a blessing. The increased tourist arrivals and the initiation of snow-related activities have reinvigorated the local economy and businesses that rely on tourism.

Authorities have issued advisories to tourists and locals visiting places like Sonamarg and Gulmarg, emphasizing the use of 4X4 vehicles and anti-skid chains due to slippery conditions caused by the snowfall. The Meteorological Department has forecasted the possibility of light to moderate rain or snow at many places in the Union Territory, with the potential for heavy snowfall in specific higher reaches over the next two days.

In conclusion, the recent snowfall in Kashmir has not only brought joy to tourists but has also revitalized the tourism industry, providing a much-needed boost to local businesses and stakeholders. The picturesque landscapes of Gulmarg and Sonamarg, now adorned with snow, offer a captivating experience for visitors, reaffirming the region’s status as a sought-after tourist destination.

Leave a Comment