Revival of Fukushima: This Japanese Locale is Prepared to Welcome Tourists Once More

On a crisp autumn morning, the Mishima overlook in Fukushima prefecture buzzes with activity as photographers, predominantly from Taiwan, converge to capture the scenic Tadami Line railway crossing the archaic Dai-ichi Tadamigawa Bridge. Among them is local photographer Kenkou Hoshi, a pioneer of grassroots tourism in the area, who has played a pivotal role in promoting Mishima.

Having discovered a hilltop viewpoint overlooking the Tadami River, Hoshi successfully advocated for the construction of stairs to facilitate easier access, and he is currently pushing for an elevator to accommodate the elderly. His passion for Fukushima and commitment to its development through tourism led him to organize photography competitions in Taiwan, showcasing the beauty of the Tadami Line.

Mugenkyo no Watashi tours, initiated by Hoshi, take visitors on flat-bottom boats along the Tadami River, providing a poignant experience as they explore the haunting remnants of Hoshi’s village, abandoned after a devastating landslide in 1964. Hoshi’s dedication to Fukushima is emblematic of the community’s collective spirit.

While Fukushima is renowned among Japanese for its changing autumn leaves, heavy snowfall, samurai spirit in historic Aizuwakamatsu, peach and persimmon trees, unique local cuisine, over 130 hot-spring resorts, and more than 60 sake breweries, it has faced challenges in attracting international tourists.

Despite being Japan’s third-largest prefecture with fewer than 2 million inhabitants, Fukushima is predominantly rural, characterized by winding mountain roads, lush forests, rushing rivers, waterfalls, marshlands, and highlands. However, concerns about radiation, stemming from the 2011 Fukushima nuclear power plant meltdown, have deterred visitors.

In an effort to change perceptions and encourage tourism, Hoshi, along with other locals, is working tirelessly to showcase the diverse attractions Fukushima has to offer. With the contaminated evacuation zone now comprising only 2.8% of Fukushima Prefecture, the region is ready to welcome visitors seeking an off-the-beaten-track alternative.

Fukushima’s potential is recognized on a national level, as it was selected for the start of the Tokyo 2020 Olympics torch relay at J-Village, a soccer training facility symbolizing revitalization. The relay encompasses coastal towns that have steadily recovered since 2011, highlighting the resilience of the region.

South of Fukushima City, Aizu Bukeyashiki, the restored mansion of the Aizu clan’s chief retainer, provides a glimpse into the samurai lifestyle during the Boshin War. Aizuwakamatsu, also known as Samurai City, is renowned for its sake breweries, onsen, and local cuisine, making it a cultural and historical hub.

Aizuwakamatsu’s Tsurugajo Castle, the site of the last samurai battle, now houses a history museum surrounded by a traditional garden with 1,000 cherry trees. Daishichi Sake Brewery, with its commitment to traditional brewing methods, offers guided tours and tastings, providing a unique experience for visitors.

Heading south, Ouchijuku stands out as a well-preserved post town from the Edo Period, showcasing original thatched buildings and serving as a popular destination with restaurants, souvenir shops, and minshuku. Yanaizu, an onsen village on the Tadami River, hosts the Fukumankokuzobosatsu Enzo-ji temple, where the Naked Festival is held annually.

As Fukushima strives to overcome past challenges, the region remains a hidden gem for travelers seeking authentic experiences away from crowded tourist destinations. With lower rates compared to more popular cities, Fukushima offers a unique blend of natural beauty, cultural heritage, and warm hospitality, inviting visitors to discover the untapped treasures of this resilient prefecture.