Ayodhya’s Ram Mandir opened its doors to the public on January 23, setting the stage for a surge in tourism. Following the Pran Pratishtha ceremony on January 22, the city is gearing up to welcome visitors not only from across India but also globally. This heightened interest has caught the attention of the Indian travel industry, leading to significant investments and the recognition of Ayodhya’s immense business potential.
The tourism boom is expected to transform Ayodhya into a sought-after destination, appealing to both pilgrims and tourists. There has been a remarkable 97% growth in searches for spiritual destinations on MakeMyTrip in the last two years, with Ayodhya topping the list of pilgrimage and spiritual destinations in India for 2023-2024.
The appeal of Ayodhya has extended beyond India, with a notable increase in global searches. The inauguration of the new airport on December 30, renamed Maharishi Valmiki International Airport Ayodhyadham, further facilitates accessibility, contributing to the city’s emergence as a global religious and spiritual tourist hotspot.
The tourism surge is not limited to traditional pilgrims, as even Gen Z travelers are showing a surprising interest. Ayodhya has witnessed an 86% month-over-month increase in travel demand among Gen Z travelers. Travel companies and hotel brands are quick to seize this opportunity, introducing holiday packages and accommodations tailored for Ayodhya.
Luxury hotel brands like IHCL/Taj, ITC, Hilton, Accor, and Marriott are eyeing Ayodhya as a lucrative market. IHCL has already signed its third property in Ayodhya, reflecting the anticipation of a tourism boom in this tier 2 city.
However, the current infrastructure of Ayodhya faces challenges, with capacity constraints leading visitors to opt for day trips while staying in nearby cities. The need for improved local infrastructure is crucial for sustaining tourism growth and job creation in Ayodhya.
Despite these challenges, Ayodhya’s commitment to enhancing facilities and accessibility, as well as government initiatives, positions it as a vibrant destination with significant potential. With the construction of the Ram Mandir and ongoing development projects, Ayodhya aims not only to be a prominent pilgrimage destination but also a world-class city catering to diverse travelers’ needs.
In conclusion, Ayodhya’s tourism landscape is undergoing a transformative phase, propelled by the inauguration of the Ram Mandir and strategic efforts to position the city as a global tourist hub. The anticipation of a tourism boom has led to investments, infrastructure development, and the active involvement of the travel industry, making Ayodhya a focal point for both spiritual and leisure travelers.
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